Jenna Johnson at the 2026 Victoria Secret Fashion Show

Jenna Johnson at the 2026 Victoria Secret Fashion Show

To keep your AB piece as beautiful as the day you received it, we’ve put together a few simple care tips.

• Keep Chemicals at Bay
  Perfume, lotions, and cleaning products can dull the shine and cause damage over time. Always apply these before putting on your pieces—and remember to take them off when it’s time for a deep clean or DIY project. 
• Store it with Love
  When you're not wearing your jewelry, treat it like the statement piece it is. Store it in the pouch or box provided, and keep each piece separate to avoid scratches or tangles.
• Clean Gently
  A quick polish with a soft cloth is all you need to maintain that sparkle. For deeper cleaning, use the Alexandra Beth Foaming Jewelry Cleaner or warm, soapy water. Skip the harsh chemicals—they’ll do more harm than good.
• Take it Off When You Work Hard
  Don’t let your jewelry get in the way of your hustle. Remove it before exercising, lifting, or engaging in physical activities—better safe than scratched.
• Professional TLC
  Schedule a professional check-up with us once a year to ensure it's still flawless. We'll clean it, inspect the settings, and keep it looking fresh.